- Being sincere and honest,
- Providing top level service,
- Attaching importance to institutionalization and branding process,
- Following changes and renewing of global tourism and hotel standards,
- Being open to continuous change and development,
- Adopting concept of management by targets,
- Working being focused on guests,
- Being open to the requests and suggestions of guests and to analyze them,
- Not compromising the quality,
- Paying attention to staff selection and education,

- With Team spirit
- Providing energetic and friendly service,
- Respecting the environment and society,
- Adhering to the law.